Hair By Kylie Case Study

Problem

Kylie was stuck using boring Canva imagery and like many busy hair stylists, posting when she could and generally just before and after shots of current clients. This was mainly appealing to her existing customer base and not serving her growth or any meaningful engagement.

Solution

We’ve positioned Kylie as a thought leader through her move into education as well as continued styling. Through content creation and strategy work, including pushing Kylie to show up more on stories, we’ve doubled down on quality content and said “see ya” to posting and ghosting. She’s now being noticed by industry names and has a profile to be proud of.
Increase in facebook reach
1 %
increase in instagram reach
1 %